Recently DVD disc copy protection technologies have fallen by the wayside with developments in DVD 'ripping' software and the continuous cat and mouse game of hackers and developer. At best, current copy protection offers feeble protection against existing DVD ripping tools on longer-run replicated DVD discs. One of the companies started new process with unique approach, offering content owners and creators a two-pronged defense against illegal disc copying through:
1. Studio approved digital watermarking
2. Copy protection process
The hidden watermark is highly resistant to compression, de-compression, re-compression and format conversion. In essence, the process works by taking client content and encoding and watermarking the video which is then traceable if content is found to be used by an unauthorized source.
This type of duplication protection uses an adjustable patent pending algorithm to modify the DVDs data structure so that copy attacks are denied, but the play back process stays completely unharmed.
The process has been externally tested at Intellikey Labs, USA and PMTC Belgium, confirming that the technology provides reliable levels of protection with full playability on DVD player and computers.
This new service is aimed at the low-run duplication market and is ideal for 'content ahead of release' schedules, check-discs, sensitive financial information etc.
It is the first DVD duplication protection software since break of CSS (1999), that provides a decent level of protection against mass market ripping programs. Studios, broadcasters and corporate communication clients are becoming increasingly concerned about the security of their content contenting up on video file sharing websites, this new technology secures both the digital ripping process from a DVD and provides analogue protection should the video be dubbed without permission.
Surely in future there will be a need of copy protection technologies for other types of disks, for example blue ray protection. This is the first smart duplication method in history.